Magif.ai now connects directly into both Claude and ChatGPT — build, publish, and monetise an AI coaching agent without leaving the chat window you already have open. Here's how both connectors work, and what early users are saying since launch.
For most of the coaches, trainers, and consultants we work with, the barrier to building an AI coaching agent was never the idea. It was everything after the idea: the tooling, the setup, the sense that "AI agent" meant a technical project rather than a conversation, the strategy and the definition of the use cases...
We built Magif.ai to remove that barrier. Now we've removed the last piece of it: you no longer need to leave the AI assistant you already use every day. Magif.ai connects directly into both Claude and ChatGPT, so building, publishing, and monetizing an agent happens inside a conversation you were probably about to have anyway.
Under the hood, it's the same idea both times: a single connector link — https://app.magif.ai/api/connector/mcp — that plugs your chat assistant into Magif.ai's building tools. Once it's connected, you stop thinking about "using a platform" and start just talking, or continue talking from a project or conversation thread you were already engaged within your environment (ChatGPT, Claude etc.). You describe what you want, or hand over a conversation you're already having, and the assistant does the rest: builds the agent, publishes it, hands you a shareable link, and sets up a paid offer with a free trial baked in. Free for you to build. You set what your clients pay.
We shipped the Claude and ChatGPT connectors already, because most of you have both open in different tabs, and the agent you build shouldn't depend on which one happened to be in focus.
Connecting takes one click. From Claude, open Customize → Connectors, add a custom connector, paste the link, and connect. Claude creates your free workspace on the spot — no sign-up, no card — and sixteen building tools light up immediately. From there, start a new chat or continue one you're already in: "Help me turn my expertise into an AI agent I can share and sell." Claude interviews you one question at a time, then builds and publishes.
Full steps: magif.ai/claude
ChatGPT requires one extra toggle first: Developer Mode, under Settings → Security & Connections. It's a step OpenAI requires for every custom connector, not something specific to us — you'll see a standard "unverified server" warning along the way, which is expected. Once Developer Mode is on, add Magif.ai as a custom connector with OAuth authentication, authorize it, and you're in. Same starting prompt, same result: ChatGPT builds it, publishes it, and hands you a link to test.
Full steps: magif.ai/chatgpt
From either assistant, the workflow is identical from here:
Build an agent by describing what it should do — the assistant builds and publishes it. Feed it knowledge by dropping in text or a URL, and that becomes the agent's brain. Make it yours: name, colours, greeting, an auto-generated mascot. Then it sells itself — every agent ships with a free trial, followed by the monthly price you choose.
Nothing about the underlying philosophy changes based on which assistant you use. The agent still encodes your methodology, not a generic script. It's still GDPR-compliant and EU-hosted. It still exists to extend what you do as a coach, not replace the parts of the work that require you.
Since launch, a growing number of you have connected Magif.ai to Claude or ChatGPT and built your first agent in minutes rather than weeks. We asked what stood out, and the answers have been consistent:
I really liked it.
It's fast.
It's so easy.
It's super useful.
It's amazing how we progress.
That last one is the comment that matters most to us. Speed and ease are what get you to a first working agent. But the thing we set out to build isn't a shortcut — it's a way for your methodology to keep developing alongside the clients using it, session after session. Hearing that show up in early feedback, unprompted, is the signal we were building toward.
Both connectors are live, free to build with, and take less time to set up than reading this post did.
👉 Connect Claude: magif.ai/claude 👉 Connect ChatGPT: magif.ai/chatgpt
No card, no sign-up to start. Disconnect anytime from your assistant's settings. You can change everything about your agent as you go.
By Dr. Olivier Malafronte, executive coach, co-founder at Magif.ai
